Written as a fascinating and enjoyable conversation between the authors stefan olander, vice president of digital sport from nike and ajaz ahmed founder and chairman akqa velocitys uptodate examples illustrate key lessons, together with insights, ideas and inspiration that individuals and businesses should adopt to thrive in the digital age. The seven new laws for a world gone digital ajaz ahmed, stefan olander on. Now, top brass from the agency and brand teamed up to write a book somewhat ironically, available in printthat offers advice on how. Stefan olander consultant, speaker and board advisor. To mark the publication of their book velocity, nicola clark talks to nikes stefan olander and akqa founder ajaz ahmed about how marketers can drive the innovation agenda in the digital age.
Over the past decade stefan has held a number of key marketing leadership positions with nike. Top 50 cdo influencers list announced by the cdo club. Stefan olander, nikes vp of digital, discusses what the companys planning after the fuelband and hints at grander ambitions to quantify fitness and the body even more completely. And he published a book, velocity, with coauthor ajaz ahmed, founder of nikes goto digital agency, akqa, which opened an office near the pearl district last year. Technologys pull can amaze even stefan olander of nike. May 03, 2012 stefan olander author stefan olander is the vicepresident of digital sport at nike and one of the worlds leading digital innovators. It did that, but the nike brain trust understood there was much more the data could unlock, says stefan olander, vp digital sport at nike.
The seven new laws for a world gone digital ebook written by ajaz ahmed, stefan olander. View stefan olander s profile on linkedin, the worlds largest professional community. In this book, ajaz ahmed akqa and stefan olander nike, provide great insight about doing the right thing in this digital age, from the perspective of an agency and the client. For some 12 years, akqa has been on nikes digital roster. The conversational style of the book made it very easy to read while commuting and a pleasure to come back to. The seven new laws for a world gone digital by ajaz. Between them they have invented some of the most influential and iconic work for many of the worlds leading brands. Technologys pull can amaze even stefan olander of nike digital sport. With an exclusive introduction by sir richard bransonhow can you win when the only certainty is change. Stefan olander, the vice president of digital sport, at nike talks to wireds thomas goetz about testing your limits. The young consumers today expect nike to do more than just motivate, stefan olander, nike vice president for digital sport, said in his introductory remarks. I got my first pair of nike running shoes in eighth gradeback when it was a feat to finish five miles. According to stefan olander, nike s vice president of digital sport, nike is committed to broadening the use of nikefuel through collaborations with industry leaders to create smarter products. Stefan olander is the vicepresident of digital sport at nike and one of the worlds leading digital innovators.
Apr 10, 2014 as stefan olander, nikes vp of digital sport, states, the more people move, the better it is. Apr 20, 2014 nike is committed to broadening the use of nikefuel through collaborations with industry leaders to create smarter products and services, nike vp of digital sport stefan olander said at the. New york, may 18, 2017 prnewswire the shipyard and the cdo club, the worlds largest community of csuite digital and data leaders with 5,000 registered members, today released its top 50 cdo. Nike are digital ambassadors of the highest order and insight into their digital journey was fascinating. Stefan is the vice president of digital sport for nike. Meet stefan olander, one of fast companys 100 most creative. A new book by stefan olander, nikes vicepresident, digital sport, and akqa founder ajaz ahmed, promises to bring clarity to the metrics that matter in the digital age. Stefan olander is the vicepresident of digital sport at nike and ajaz ahmed is the founder of legendary independent innovation agency akqa. Yet his view of the world is gathering massive momentum inside the shoe giant. Ajaz ahmed and stefan olander vermillions new book has a. Written as a conversation between olander and ahmed, velocity is a highly perceptive. See the complete profile on linkedin and discover stefan s. Apr 24, 2014 according to stefan olander, nike s vice president of digital sport, nike is committed to broadening the use of nikefuel through collaborations with industry leaders to create smarter products. The authors define this new environment as velocity.
Nike is committed to broadening the use of nikefuel through collaborations with industry leaders to create smarter products and services, nike vp of digital sport stefan olander said at the. Written as a fascinating and enjoyable conversation between the authors stefan olander, vice president of digital sport from nike and ajaz ahmed founder and chairman akqa velocitys uptodate examples illustrate key lessons, together with insights, ideas and inspiration that individuals and businesses should adopt to thrive. By senior year of high school, i had a dozen pairs piled in the corner of my closet, worn from countless miles traveled along the familiar streets of my. Written as a fascinating and enjoyable conversation between the authorsstefan olander, vice president of digital sport at nike and ajaz ahmed, founder and chairman at akqavelocitys uptodate examples illustrate key lessons, together with insights, ideas, and inspiration that individuals and businesses should adopt to thrive. Velocity ajaz ahmed, stefan olander haftad 9780091947569. Nikes stefan olander on following the wisdom of tweens. Velocity by ajaz ahmed, stefan olander waterstones. A must read for anyone, involved in the digital industry innovators, developers, designer, analysts, marketers, advertisers. Nike, techstars unveil startup accelerator winners. Stefan olander is one of the industrys leading digital marketers. View stefan olanders profile on linkedin, the worlds largest professional community.
Stefan has led many of nikes most cuttingedge initiatives. If youve read a book in a car, you probably know what motion. Stefan olander, nike s vice president for digital sport, also stressed the importance of nikefuel, the mysterious and proprietary statistic for keeping track of your activity level. See the complete profile on linkedin and discover stefans. From creating a stream of virals, like those featured on this page below left, to pioneering an opensource sustainability website, nike makes for a fascinating case study. Clients include nike, volkswagen, virgin, audi, xbox, and heineken. Velocity a highly perceptive manifesto for entrepreneurs, leaders, and managers from the vice president of digital sport at nike and the founder of legendary innovation agency akqa. Jun 11, 2012 stefan olander author stefan olander is the vicepresident of digital sport at nike and one of the worlds leading digital innovators. Download for offline reading, highlight, bookmark or take notes while you read velocity. Nike examples are numerous due to coauthor stefan olander but every reference is valid.
Everyday low prices and free delivery on eligible orders. Digital transformation, the nike way marketing, may 9. Stefan olander author stefan olander is the vicepresident of digital sport at nike and one of the worlds leading digital innovators. The seven new laws for a world gone digital kindle. The first fuelband prototype nike ceo mark parker ever. Join facebook to connect with stefan olander and others you may know. Stefan olander, vp of digital sport from nike, and ajaz ahmed, ceo of the worlds largest digital agency, have put what theyve learned on their journey in velocity to pass to anybody not satisfied with the same old routine. The book gives uptodate examples that illustrate key lessons, together with insights, ideas and inspiration that individuals and businesses should adopt to thrive in the digital age. The seven new laws for a world gone digital 1 by ajaz ahmed, stefan olander isbn. Weve been excited for quite some time to open up our ecosystem and invite more talent in, says stefan olander, vp of nike s. The book is written in a conversational format, where olander will chat for a. Nike employs over 30,000 people across the globe is one of the worlds most valuable brands. Ralf schmerberg, hank corwin, steve luker, jelly helm, stefan olander.
How gamification motivates people to extraordinary things. Stefan resides in portland, oregon with his wife, two sons and daughter. Nikes digital guru hints at the postfuelband future wired. Here, stefan olander talks about the seeds of a big idea, and we see images of the earliest iteration of nike s groundbreaking gadget. We want to find a way to enhance the experience and services, rather than looking for a way to interrupt people from getting to where they want to go, said stefan olander, global director. Nikes bid to dominate activity tracking with nikefuel. We quickly realized that data can be applied much more. Facebook gives people the power to share and makes the world more open and connected. Nike discontinues fuelband, lays off hardware team. Hes a software guy inside what is effectively a hardware company. The first fuelband prototype nike ceo mark parker ever saw.
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